The Advertisement Industry has been hard at working, integrating encouraging and supportive messages within the promotion of their company/products. In utilizing COVID-19 for product promotion, they have also prioritized supporting the public masses and healthcare workers. It is fascinating to look at the different ways these companies address COVID-19, and below I have attached 5 of the major companies TV commercials (each around 1-2 minutes). Take 10 minutes of your day to form your own opinions of these companies messages, and I encourage you to take the time to reflect on how they make you feel about COVID-19, stay-at-home measures, and the companies themselves.
[1] Nike: Promoting Stay at Home Measures through Encouraging At Home Play
[2] Facebook: Emphasizing the Power of Connections and Relationships During this Time of Separation
[3] Apple: Encouraging Creativity, Connection, and Sharing From Home
[4] Budweiser: Supporting Healthcare Workers and Uniting As ‘One Team’
[5] Car Commercials: This 1:30 minute compilation of different Automobile Brands demonstrates their involvement with sharing COVID-19 related messages within their marketing