Together At Home
On April 18th, 2020, Global Citizen held a virtual broadcast concert in efforts to support frontline healthcare workers and WHO by raising awareness, funds, and encouraging the public to stay at home. The biggest names in music, acting, television, and movies all entered the show with videos shot from home (Stevie Wonder, Paul McCartney, Beyonce, Taylor Swift, Lady Gaga, etc) . There were also features of Doctors and Global Health Researchers explaining covid-19 and recent motions surrounding the outbreak. In this way, the media presented an intriguing and entertaining TV special that also filters in scientific data and updates, fundraising for healthcare workers, and support for the public masses (viewers).
This 8 hour special can be viewed at the link below and demonstrates the powerful role of entertainment in portraying messages of passion and prevalence to the public.
Links to Stream and Articles
Global Citizen stream (for full viewing): https://www.globalcitizen.org/en/connect/togetherathome/
Article on guests of Global Citizen show: https://www.globalcitizen.org/en/content/one-world-together-at-home-music-moments/
Article on Fundraising Post Broadcasting: https://www.globalcitizen.org/en/content/one-world-together-at-home-impact/
Paul McCartney’s Performance
As one example of performances, Paul McCartney uses his couple of minutes to share a speech and song thanking our healthcare workers. As he sings, a slideshow plays that features different Doctors in covid-19 attire posing in their masks, functioning in the workplace, and taking their masks off after a long shift. His song lyrics say “Thank You baby” over and over again as these pictures play, demonstrating sincere gratitude.
Fundraising
One World: Together At Home raised a total of $127.9 million, providing $55.1 million to the COVID-19 Solidarity Response Fund and $72.8 million to local and regional responders.